Showing posts with label Trader Joe's. Show all posts
Showing posts with label Trader Joe's. Show all posts

5/21/2007

"[O]rganic" is really just code for "awesome marketing idea."

When you buy organic foodstuffs, what are you really paying for?

- The notion that the item does not contain unhealthy additives, is raised in a favorable environment that doesn't use harmful chemicals, employs persons that are paid a fair and decent wage and are not exploited by their employers, and is processed in such a manner that it is fresh from the moment the item is selected from a careful worker, right to the point of consumption?

- The notion that only the elite (i.e. yuppies) can pay an extra 25-50% premium on things that the lower and middle classes couldn't even understand; i.e. what minimum wage slave would ever step foot into an health food cooperative, blow a quarter of their paycheck on bananas they'll let rot and throw out, and then turn around and blow the other parts of their paycheck on McDonalds, Walmart, and the cell phone they have glued to their ear?

- The notion that no one understands "organic" food except really finicky eaters, militant vegans, and yuppies, and the rest of us are happy with the non-organic stuff anyway because it's cheaper.

The Top 30 Gold Survey